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U.S. Casino Business Colossal Juggernaut
11/11/2007
By
Glenn Haussman
The U.S. gaming industry is on nothing less than what could
be dubbed a rampage. It’s a powerful business that’s continuing to
spread to nearly every corner of the country.
More
and more, individual states are looking to casinos as a great way to
pump up their coffers. With every passing year there are new record
breaking tallies of taxes reaped from gaming. Most recently Pennsylvania
and parts of Kansas legalized gaming and coming soon: Massachusetts and
more slots in Maryland.
According to the American Gaming Association (AGA), gross
gaming revenues for the U.S. commercial casino industry climbed 6.8
percent in 2006 to reach a new record of $32.42 billion. And more than
four in five (82 percent) American adults say it’s an acceptable
activity for themselves or others.
“The industry’s performance upholds our ongoing legacy of providing
good jobs, making significant tax contributions and fostering positive
economic environments in the communities where we operate,” said Frank
J. Fahrenkopf, Jr., president and CEO of the AGA.
With more casinos opening every year, the industry is
continuing
a rapid expansion that’s been accelerating ever since Native American
tribes were given the right to open casinos on tribal land. That ruling,
the Indian Gaming Regulatory Act of 1988, has opened the floodgates for
casino expansion. Previous to that landmark legislation, casinos were
only in Nevada and in Atlantic City, NJ, which legalized casinos in
1978.
At the end of 2006, the most recent figures available, there were
460 commercial casinos in 11 states directly employed 366,197 people.
These employees earned a total of $13.3 billion in salaries, including
benefits and tips, which equates to a 5.6 percent increase over 2005
figures. Casinos also supported the communities and states where they
operate, contributing $5.2 billion in direct gaming taxes to state and
local governments in 2006, a 5.5 percent increase from 2005. These taxes
were used to fund education; historic preservation; economic
development; health care initiatives; youth, senior citizens’ and
veterans’ programs; and other important community initiatives.
Oddly, however, the casino gaming business and the lodging
industry
are still widely separated behind the scenes, though more than half of
revenues from casinos in places such as Las Vegas are generated from
hotel rooms, meeting facilities and other amenities such as spas and
restaurants.
For example, the average daily room rate for non-package visitors
to Las Vegas was $107.12 in 2006, up significantly from $81.43 in 2003,
$86.22 in 2004, and $99.51 in 2005. Additionally, their average
expenditure on food and drink in 2006 was $260.68, up significantly from
$208.81 in 2003, $238.32 in 2004, and $248.40 in 2005.
The racetrack casino, or racino, segment of the commercial casino
industry continued its multi-year trend of growth and expansion in 2006,
with 36 racetrack casinos in 11 states generating $3.62 billion in gross
gaming revenues, a significant 16 percent increase over 2005 totals.
Employment at racetrack casinos also grew considerably during 2006, with
the sector employing 22,308 individuals, a 30.3 percent increase over
the previous year’s figures. In addition, racetrack casinos’
contributions through direct gaming taxes to state and local governments
increased by 12.5 percent to reach $1.44 billion in 2006.
More than a quarter of the U.S. adult population visited a casino
in 2006, according to the State of the States report. These 56.2 million
casino visitors made a total of 371 million trips, an increase of 3.4
million visitors and 49 million trips over 2005 figures. The survey
results show casino visitors are enjoying the increasingly diverse array
of entertainment options available at casinos, with 82 percent of casino
visitors saying they ate at a fine dining restaurant as part of a casino
visit during the past year. Additionally, more than twice as many
Americans say the overall casino experience—the food, shows,
entertainment and everything else—is more fun for them than the actual
gambling.
Incredibly, poker is still exploding, performing strongly in 2006
with 14 percent of Americans saying they played poker during the past
year. Revenues from poker in 2006 reflect a substantial 15 percent
increase over 2005 figures, with players spending more than $238 million
on casino poker in Nevada and New Jersey alone. In addition, there were
713 card rooms in five states in 2006, and the four states that track
card room revenues reported $1.1 billion in revenue last year.
Sports betting – which is only legal in Nevada – saw $2.4 billion
wagers. Revenues from the activity totaling $192 million, about eight
percent of the total amount wagered. |
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Glenn
Haussman, Hotel Interactive's Editor In Chief, has been
specializing in the hospitality industry for more than 10 years. He often
speaks at lodging industry events, is quoted frequently as an expert
source by newspapers and is an adjunct professor at New York University.
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Courtesy of Hotel Interactive.
www.hotelinteractive.com.
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